Photovoltaic lighting is powered by crystalline silicon solar cells, maintention-free valve-controlled sealed battery (colloidal battery) to store electric energy, ultra-bright LED lamps as the light source, and controlled by intelligent charge and discharge controller, used to replace the traditional public electric lighting lights. Solar lamps and lanterns are an application product of photoelectric conversion technology, which has the advantages of energy saving, environmental protection, safety, no wiring, easy installation, automatic control, can be changed at any time according to the needs of the plug-in position, etc. The main types are solar garden lights, solar lawn lights, solar street lights, solar landscape lights, etc. It can be widely used in courtyards, residential areas, tourist attractions, urban main and secondary roads and other places.
Overview of photovoltaic lighting industry At present, the production base of photovoltaic lighting products is mainly concentrated in China. China has formed a relatively complete industrial chain from the manufacturing of solar cells and LED light sources to the integrated application of solar cells and LED technology. Domestic enterprises occupy the majority share of the world photovoltaic lighting market.
The development of photovoltaic lighting industry is mainly concentrated in the Pearl River Delta, Yangtze River Delta and Fujian Delta, forming the characteristics of regional development. In contrast, the consumer audience of photovoltaic lighting products is mainly foreign, concentrated in North America, Europe and other developed countries and regions.
Solar lawn lamp segment overview
Solar lawn lamps are the most widely used products in the photovoltaic lighting industry, accounting for more than 50% of the capacity of the photovoltaic lighting market. With the promotion of energy saving and emission reduction measures in a larger scope and depth, people’s awareness of energy saving will become more and more profound, and more traditional lamps will be replaced by solar lamps, opening up a new market in the past blank market.
A. Foreign market is the main consumer: solar lawn lights are mainly used for decoration and lighting of gardens and lawns, and their main markets are concentrated in Europe and the United States and other developed regions. Houses in these areas tend to have gardens or lawns that need to be decorated or lit; In addition, according to the cultural customs of European and American countries, local residents usually cannot avoid holding activities in the outdoor lawn during major holiday celebrations such as Thanksgiving, Easter and Christmas, or other gathering activities such as weddings and performances, which requires a large amount of money to be spent on lawn maintenance and decoration.
The traditional cable-laying power supply method increases the maintenance cost of the lawn. It is difficult to move the lawn after installation, and has certain security risks. In addition, it requires a large amount of electric energy, which is neither economical nor convenient. The solar lawn lamp has gradually replaced the traditional lawn lamp because of its convenient, economical and safe characteristics, and has become the first choice of home yard lighting in Europe and the United States.
B. The domestic market demand is gradually emerging: It is a general trend for solar energy, as an unlimited renewable energy, to gradually partially replace conventional energy for urban production and living. Solar lighting, as one of the most important ways to use solar energy, has been paid more and more attention by energy industry and lighting industry. At present, the technology of solar energy lighting is more mature, and the reliability of solar energy lighting can be improved greatly. In the case of the increasing price of conventional energy and the shortage of energy supply, the conditions of large-scale popularization of solar lighting have become mature.
China’s solar energy industry develops rapidly, and the potential demand for solar energy products in domestic market is also very large. The number and scale of China’s solar lawn lamp production enterprises are increasing, the output has accounted for more than 90% of the world’s output, the annual sales of more than 300 million, the average growth rate of solar lawn lamp production in recent years is more than 20%.
The solar lawn lamp is widely used at home and abroad because of its characteristics of energy saving, environmental protection and convenient installation. Although the application of our products has not been completely popularized, its demand potential is huge. With the development of economy, the improvement of people’s consumption concept and the increase of urban green area, the domestic market will further increase the supply demand for solar lawn lights, and places such as B&Bs, villas and parks may be the most in demand.
C. The characteristics of fast-moving consumer goods are obvious: After years of development, the solar lawn lamp gradually changes from a new demand to a public demand, and the consumption characteristics of fast-moving consumer goods become more and more prominent, especially in Europe and the United States.
Fast moving consumer goods are easy to be accepted by consumers and can be consumed in a short time after purchase and may be repeated. In line with frequent product changes, most small solar lawn lamps currently last about a year, but come in a variety of styles to meet the changing needs of consumers. The characteristics of solar lawn lamps are more prominent in western seasonal FMCG products. People will spontaneously choose different lawn lights and garden lights according to different festivals, which not only meet the requirements of lighting, but also highly ornamental, reflecting the modern urban fashion concept of combining human scenery and light rhythm.
D. Aesthetic degree is getting more and more attention: photovoltaic lighting fixtures provide people with comfortable visual conditions. The coordination of all kinds of light and color is the embodiment of landscape lighting style, which can echo the created space landscape to reflect artistic beauty and meet people’s visual needs, aesthetic needs and psychological needs. People pay more and more attention to the beauty of photovoltaic lighting, with design and manufacturing advantages, can perceive the aesthetic changes of the enterprise will occupy a favorable position in the market development.
Post time: Mar-13-2023